JIM BEAM® CHAMPIONS THOSE WITH "THE STUFF INSIDE"

A crusade has begun. Jim Beam® Bourbon, the world's number one selling bourbon, has turned conventional marketing on its head by linking the quality of what's inside its bottle to the positive qualities and attributes of selected individuals and organizations that personify "The Stuff Inside" (TheStuffInside.com). Jim Beam is using 100 percent of its advertising budget to support individuals and organizations with "The Stuff Inside", and help them reach the next level of success by amplifying the story of their true character to a broader audience.

This approach is not focused on the generation of sales. As the number one bourbon brand in the world, with 96% brand awareness in the United States, Jim Beam doesn't need to tell consumers who they are and what they stand for. Jim Beam prides itself on over two centuries of quality and integrity— whether it's the bourbon inside the iconic bottle or the person or organization that stands behind it.

Featuring a dedicated website, national print and out-of-home advertising, point-of-sale items, in-market events, social media tools and tagging national print advertisements with 2D codes, Jim Beam has launched a fully integrated effort championing true character and invites consumers to share their support online at TheStuffInside.com.

Jim Beam is recognizing those who embody the spirit of "The Stuff Inside", — those who act with character, do the right thing because it's the right thing to do, help others who are less fortunate or persevere through a struggle. By supporting real-life people and organizations in non-traditional ways, Jim Beam is putting timeless values into a context that makes them contemporary and relevant to today's consumer.

New Hampshire Motor Speedway isn't the only site in New Hampshire for NASCAR race cars this weekend. Thanks to Jim Beam Racing, NASCAR fans have the opportunity to take a once in a lifetime ride in the Jim Beam street-legal two-seater stockcar through local streets.

Jim Beam Racing is promoting this weekend's Sylvania 300 at New Hampshire Motor Speedway by providing rides for fans and members of the media at designated locations from September 10 through September 13.

The Jim Beam Racing machine isn't your normal show car on display but rather a fully operational two-seater street-legal stockcar designed to give fans a once in a lifetime thrill.

WHO: Jim Beam two-seater street-legal car and NASCAR fans.

WHAT: Capture the Jim Beam two-seater stockcar, outfitted with working head & tail lights, windshield wipers and a registered licensed plate, taking fans on rides around various locations in the New Hampshire area. Rides are also available to the media.

WHEN: Wednesday, September 10 – Saturday, September 13

WHERE: See schedule below

NOTE: Robby Gordon will be making an appearance from 8-10pm at The Draft location.

CONTACT:
Stephanie Locke
Jim Beam PR
(214) 213-2237 mobile
slocke@gmrlive.com

Deerfield, Ill. –Robby Gordon, NASCAR Sprint Cup Series™ driver, will visit soldiers assigned to the Warrior in Transition Unit (WTU) at Fort Lee, VA on behalf of Operation Homefront Thursday, September 4. The visit coincides with Jim Beam's efforts to help increase awareness of Operation Homefront, a non-profit organization dedicated to providing emergency assistance and morale to U.S. troops and their families. Additionally, the No. 7 Jim Beam Dodge will sport a special red, white and blue paint scheme featuring Operation Homefront under the lights at Richmond International Raceway.

"It is rewarding to be associated with Jim Beam, who supports organizations that represent the stuff inside," said Gordon. "Operation Homefront's dedication to helping troops and their families is amazing. I'm really excited about visiting our brave men and women and I'm honored to help raise awareness of Operation Homefront by having them on our race car at Richmond."

Jim Beam®, the world's No. 1-selling bourbon, formed an association with Operation Homefront earlier this year when it recognized the organization had the same commitment and values as the Jim Beam brand - true character, integrity and doing the right thing.

"Operation Homefront is one of Jim Beam's leading charities," said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. "We are happy to lend our racing platform as a way to heighten the visibility of Operation Homefront and their tireless efforts helping our troops and their families."

"We are so grateful to Jim Beam and Robby Gordon for the opportunity to be a part of the NASCAR stage," said Amy Palmer, executive vice president of operations and development for Operation Homefront. "This exposure will create awareness of our organization and will allow us to enhance our support of the brave men and women in uniform and their families who are experiencing hardships."

Gordon will arrive at Fort Lee, Thursday, September 4 at 1:15 p.m. and will begin signing autographs at 1:30 p.m. The visit to the Warriors in Transition Unit will take place at 2:30 p.m. Images of the Operation Homefront special paint scheme can be downloaded by going to http://www.box.net/shared/07zn7juvs0.

Deerfield, Ill. The Jim Beam® Chopper revs its engine as part of "Chopper Challenge", a Country Music Television (CMT) reality series. The Jim Beam® Bourbon-inspired motorcycle was featured on the June 18 episode of Chopper Challenge, the show that partners nine celebrity motorcycle builders with participating sponsors to create a custom-made motorcycle in 30 days. The June 18th episode featured bike builder Ralph Randolph creating the Jim Beam-inspired chopper.

Randolph, a former United States Marine, is the master craftsman behind Knockout Motorcycle Co., in Mesa, Ariz. His Jim Beam-inspired chopper features the logo of Operation Homefront®, a non-profit group that provides emergency services to troops and their families. The bike will tour the country before being auctioned on EBay® with 100 percent of the proceeds to benefit Operation Homefront.

Jim Beam, the world's number one selling bourbon, supported Operation Homefront with a $175,000 donation and included the foundation in their current marketing campaign, "The Stuff Inside". Jim Beam turned conventional marketing on its head by linking the quality of what's inside its bottle to the positive qualities and attributes of selected individuals and organizations that personify quality and integrity. Jim Beam invites legal purchase age consumers to "Post a Toast" to service men and women in the Operation Homefront section of thestuffinside.com.

"By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand's timeless values into a context that makes them contemporary and relevant to today's consumer," said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. "We're excited that Ralph Randolph's chopper creation will continue to raise awareness of Operation Homefront and bring further proceeds to this foundation which supports our troops and their hard-working families."

Chopper Challenge is a celebration of the master craftsmen who create the most sought after, very best in two-wheeled, rolling mechanical art. Cameras follow every move as the bike builders design and create their branded motorcycles. The series combines the allure of custom motorcycle crafting, the intensity of competition and the unpredictability and impulsiveness of reality.

Congratulations to John Shope of Ssinister Choppers for winning the first season of The Chopper Challenge! The winner was selected by audience vote via text message or on the web and announced on the show’s season finale on July 16. Thank you to all of the fans who voted this season! To see photos of the winning chopper and Ralph Randolph’s Jim Beam-inspired chopper please visit: www.thechopperchallenge.com.

Deerfield, Ill. — Robby Gordon, NASCAR Sprint Cup Series™ driver and owner, will run the No. 7 'SaveOurName.com' Jim Beam® Dodge this weekend at Chicagoland Speedway. Gordon, a subject of Jim Beam Bourbon's "The Stuff Inside" campaign, learned Jim Beam unveiled a "Save Our Ballpark's Name" billboard outside Wrigley Field in an effort to keep the national landmark's name intact and offered to show his support by adding the website www.saveourname.com to the hood of his car. SaveOurName.com urges fans to sign a petition to save the name, Wrigley Field.

The name of Chicago's legendary Cubs' stadium is in jeopardy, much to the chagrin of Chicago natives and baseball fans alike. Built in 1914, Wrigley Field is the second-oldest ballpark in Major League Baseball. Representing quality and character, Wrigley Field stands for the same traits that Jim Beam is committed to when it comes to its bourbon.

"This is right in line with Beam's mission to champion people with 'The Stuff Inside,'" said Gordon. "I know what it is like when Jim Beam gets behind something. They supported me earlier this year with the 'Rally for Robby' initiative, giving fans a voice while my team awaited a ruling from NASCAR. They are creating the same buzz with Wrigley Field. Putting SaveOurName.com on the hood of the car is my way of showing support for the Chicago community and I'm excited to help spread the word."

"Robby Gordon once again shows his true character," said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. "When he heard about the campaign, he immediately wanted to join us in preserving the heritage and the iconic status that the name of Wrigley Field brings to the game of baseball. Robby understands Beam's commitment to doing the right thing because it is the right thing to do and he wanted to show his support."

Jim Beam is in its fourth year of partnership with Robby Gordon Motorsports and is the primary sponsor for 16 Sprint Cup Series™ races in 2008. The remaining Jim Beam primary races are Chicago, Watkins Glen, Michigan, Richmond, New Hampshire, Atlanta, Phoenix and Homestead.

Jim Beam wants to know what "The Stuff Inside" means to you. Join the conversation at TheStuffInside.com.

About Robby Gordon Motorsports
Based in Huntersville, N.C., and owned by Gordon, 2008 marks its fourth season of competition in the NASCAR Sprint Cup Series, and continues to operate successful racing programs in the SCORE International Off-Road desert series, The Dakar® Rally and the NASCAR Nationwide Series.

Deerfield, Ill. — Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Jim Beam®, the world's number one selling bourbon, today hit a home run with Chicago natives and baseball fans alike in support of Wrigley Field. Jim Beam gives its hometown a sneak peek at "The Stuff Inside", a new campaign launching later this month, with the unveiling of its newest ad outside Wrigley Field which asks fans to "Save Our Ballpark's Name." The prominently displayed out-of-home execution urges fans to sign a petition at SaveOurName.com to save the name, Wrigley Field.

The name of Chicago's legendary Cubs' stadium is in jeopardy, much to the chagrin of Chicago natives and baseball fans alike. Built in 1914, Wrigley Field is the second-oldest ballpark in Major League Baseball. Representing quality and character, Wrigley Field stands for the same traits that Jim Beam is committed to when it comes to its bourbon. Jim Beam will support keeping the stadium name intact through an out-of-home advertisement in Chicago, at the intersection of Addison Street and Clark Street, directing fans to sign an online petition at SaveOurName.com, along with guerilla marketing promotions, such as t-shirt and bumper sticker giveaways throughout Wrigleyville and during popular Chicago summer festivals.

"Wrigley Field is more than just a ballpark but an iconic landmark that has come to represent the life and heart of Chicago," stated Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. "As a local Chicago company, we are honored to support the fans who celebrate the timeless traditions of baseball every time they enter the ballpark. We ask all Chicagoans to join us in preserving the heritage that the name Wrigley Field brings to the game of baseball."

This month, Jim Beam will launch a new campaign to highlight individuals and organizations that have "The Stuff Inside," celebrating those who act with character, do the right things because it's the right thing to do, help others who are less fortunate or persevere through a struggle. "Whether it's the bourbon inside the iconic bottle or the person or organization that stands behind it, Jim Beam is championing 'The Stuff Inside' wherever it's found," continued Finlay.

Visit SaveOurName.com and sign the petition to save the name of Wrigley Field and support a national landmark. Jim Beam also wants to know what "The Stuff Inside" means to you. Join the conversation at TheStuffInside.com.

WHAT IS "THE STUFF INSIDE"?

• "The Stuff Inside" reflects the core values of Jim Beam and has consistently for over 213 years.
• Jim Beam has traditionally spent millions of dollars advertising the integrity of their quality bourbon ingredients, through a prominent image of the iconic bottle with a tagline calling out "The Stuff Inside".
• All too often today's advertising features image winning out over integrity, or celebrity highlighted before character, or popularity as more important than principles.

"HERE'S TO THE STUFF INSIDE"

• This is the first time Jim Beam has spent their entire budget on the success of other people and organizations. Jim Beam will recognize the true character of those selected but will also help them actualize their dreams by highlighting their respective ambitions and advocate for their success.
• As a supplement to this movement, Jim Beam will unveil the brand's new way of thinking in a multi-layered, integrated advertising campaign showcasing and championing true character with the message, "Here's to the stuff inside", kicking off in print ads July 2008.
• Jim Beam prides itself on over two centuries of quality and integrity — whether it's the bourbon inside the iconic bottle or the person or organization that stands behind it.
• Bringing together more than 4,500 volunteers, Operation Homefront® provides food, baby care, car repairs, financial assistance and computers to military families. Jim Beam supports the efforts of Operation Homefront and salutes U.S. troops and their families with a $175,000 donation and is also inviting consumers of legal drinking age to "Post a Toast" to service men and women in the Operation Homefront section of TheStuffInside.com. Toasts that best capture the spirit of "The Stuff Inside" may be considered for inclusion in future Jim Beam advertising.
• The Crown City Rockers are trained jazz, funk, hip-hop and classical musicians, coming together to move your feet. They are recognized for staying true to their positive, uplifting vision in a world where the way to record contracts is commonly gained through swearing and negativity. Jim Beam commends their character and is helping get their music heard.
• Photographer Mark Murrmann sleeps in the vans of the punk rock bands he shoots to capture the grittiness of life. He was selected for staying true to his personal code of honor and refusing to stage the scenes he captures. Jim Beam recognized his talent, admired his style and gave him a shot by hiring him to capture photography used in "The Stuff Inside" campaign.
• In addition, Jim Beam will integrate 2D tagging into the consumer experience. By using the scanning program on a mobile phone, legal purchase age consumers will be able to snap an image of the bar code located in the top corner of the print advertising and be taken directly to a mobile version of TheStuffInside.com. All on-and off-premise promotional materials will also drive consumers to "The Stuff Inside" website where consumers can engage in conversation about true character and learn more about the individuals who embody it.
• Kicking off in Chicago in July, Jim Beam will host in-market events throughout the county, aptly named BEAM TOWN, where guests will experience "The Stuff Inside" movement first hand. Throughout the summer, consumers will be able to meet those with "The Stuff Inside" at BEAM TOWN events and continue the discussion in person.

• "Today marks a new era for Jim Beam as we embark on a quest to demonstrate what true character really is and what "The Stuff Inside" means to us."
• "Integrity and character now have corporate sponsorship."
• "There is an emerging hunger to find anchors of genuineness in a society inundated by superficial images of success, masculinity and cool."
• "Rather than talking at consumers about what a great brand Jim Beam is and how much character we have, we are living it. Through conversations with our consumers, and putting our money where our mouth is, we are championing those who are dedicated to their craft and committed to quality and character, just like we are when it comes to our brands."

• "Superficial images inundate us all the time. When we came across individuals and organizations that personified quality and integrity, we wanted to do whatever we could to champion these anchors of genuineness. By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand's timeless values into a context that makes them contemporary and relevant to today's consumer."
• "From this point forward, we are encouraging consumers to help us recognize, support and celebrate true character."
• "Wrigley Field is more than just a ballpark but an iconic landmark that has come to represent the life and heart of Chicago."
• "As a local Chicago company, we are honored to support the fans who celebrate the timeless traditions of baseball every time they enter the ballpark. We ask all Chicagoans to join us in preserving the heritage that the name Wrigley Field brings to the game of baseball."

• "Hearing what the campaign was about. It made sense. It wasn't someone trying to change us. It was someone saying we appreciate what you're saying and want to help you say it louder." Crown City Rockers.
• "People that I tell about the campaign...they're kind of like, "Wow." They'd never expect that of any big company." Mark Murrmann.